Revenue Management 360 (SHAMC08) $7999.00 USD Enroll Now

Core Courses

  • Introduction to Hotel Revenue Management (SHA531)

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  • Forecasting and Availability Controls in Hotel Revenue Management (SHA532)

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  • Pricing Strategy and Distribution Channels in Hotel Revenue Management (SHA533)

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  • Overbooking Practices in Hotel Revenue Management (SHA534)

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  • Non-Traditional Applications of Hotel Revenue Management (SHA535)

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  • Price and Inventory Controls (SHA771)

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  • Price Sensitivity and Pricing Decisions (SHA772)

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  • Segmentation and Price Optimization (SHA773)

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  • Displacement and Negotiated Pricing (SHA774)

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  • Search Engines and Online Selling Stimulating Incremental Demand (SHA775)

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  • Understanding Financial Statements (HAME513)

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  • Using Ratio Analysis to Evaluate Financial Performance (HAME514)

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  • Marketing the Hospitality Brand Through Digital Media (SHA546)

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  • Implementing Brand Strategy Through Digital Media (SHA547)

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Elective (Choose 4 Courses)

  • Mastering the Time Value of Money (HAME507)

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  • Making Capital Investment Decisions (HAME508)

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  • Risk and Return: How to Identify, Measure, and Incorporate Into Capital Budgeting Decisions (HAME509)

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  • Raising Capital: The Process, the Players, and Strategic Considerations (HAME510)

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  • Services Marketing Planning and Management (SHA521)

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  • Evaluating Business and Customer Factors Affecting Marketing Decisions for Services (SHA522)

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  • Building a Resilient Services Marketing Information System (SHA523)

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  • Developing a Service Strategy and Managing the Brand (SHA524)

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  • Managing Service Demand through Pricing and Distribution Strategies (SHA525)

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  • Developing an Integrated Marketing Communications Strategy for Services (SHA526)

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  • Introduction to Restaurant Revenue Management (SHA705)

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  • Menu Design and Engineering (SHA706)

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  • Optimizing Restaurant Space and Pricing (SHA707)

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  • Managing Meal Duration and Reservations (SHA708)

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  • Building Demand During Slow Periods (SHA709)

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