Strategic Hospitality Marketing (SHAC33) $3600.00 Enroll Now

  • Services Marketing Planning and Management (SHA521)

  • Evaluating Business and Customer Factors Affecting Marketing Decisions for Services (SHA522)

  • Building a Resilient Services Marketing Information System (SHA523)

  • Developing a Service Strategy and Managing the Brand (SHA524)

  • Managing Service Demand through Pricing and Distribution Strategies (SHA525)

  • Developing an Integrated Marketing Communications Strategy for Services (SHA526)