Services marketing is a continuous analytical process fundamental for businesses to make more informed strategic decisions on what target customers want and align those wants with the value a company delivers. The Strategic Hospitality Marketing certificate program, authored by Cornell […]
Digital transformation is not exclusive to tech startups. Contemporary business leaders are increasingly adopting new digital tools to facilitate the evolution of their businesses and stay competitive. To do this successfully, it’s crucial to determine the most effective strategies for […]
An organization’s ethical culture can deteriorate due to social and organizational pressures. To prevent missteps that can lead to wrongdoings, it is crucial to identify certain social factors influencing decision-making. The Business Ethics certificate program equips you with the tools […]
Fostering employee satisfaction and commitment is assumed to promote higher performance, but statistics show that the key to achieving peak performance is actually employee engagement. A diverse and inclusive organizational culture aids in building employee engagement. Companies with higher employee […]
