Charting a Strategic Path for Hospitality Success

In today’s competitive and uncertain economy, hospitality organizations need a strong and well-executed strategy to succeed. 

The Hospitality Strategy certificate program provides a comprehensive overview of the strategic management process, focusing on its two essential parts: strategy formulation and strategy implementation. You’ll begin by learning the basics of strategic thinking, identifying your organization’s potential strategic position, and understanding what makes a strategy effective. From there, you’ll dive into strategy formulation—planning how and where your company will compete. You’ll explore how to set direction, create a clear vision and mission, and study business and corporate-level strategies to drive value. 

But strategy is only as powerful as its execution. In the second half of the program, you’ll focus on strategy implementation—learning how to set priorities and objectives that align with your strategic goals. You’ll build a strategy-supporting structure and culture, evaluate performance, and apply control systems to ensure effective execution. Finally, you’ll dive into action planning and mastering practical tools to lead strategic changes across your organization. 

By the end of the program, you’ll be well-equipped to translate strategy into action, positioning your hospitality brand for success, even in the most competitive and evolving markets.

This program includes a year of free access to live virtual Symposium events with Cornell faculty and industry experts, exploring key topics in hospitality.

Enroll in the Hospitality Strategy certificate program—offered by Genashtim in collaboration with eCornell—and gain the strategic insights and execution skills you need to lead your hospitality brand to lasting success. 

eCornell courses are approved by SkillsFuture Singapore for SkillsFuture Credit as well as by HRD Corp Malaysia under its HRD Corp Claimable Course Scheme.