Turning Data Privacy into Business Strategy

As compliance with data privacy regulations expands globally, protecting customer information has become a critical challenge for marketers and technology leaders. Organizations must adopt smart strategies to safeguard data while unlocking business value to stay competitive and compliant.

The Data Privacy Strategy certificate program offers a comprehensive exploration of your organization’s data privacy landscape, starting with the types of data you collect and their associated privacy risks. You’ll examine practical solutions to common challenges in customer relationship management and digital marketing and learn how to assess leading companies’ privacy policies and conduct your own audits. You’ll also learn to calculate accuracy metrics to evaluate the business value lost through privacy techniques like customer data aggregation or anonymization.

As you progress, you’ll delve into emerging privacy issues related to unstructured data, including text, time series, and spatial-temporal formats, and explore the unique risks and opportunities presented by Internet of Things (IoT) data.  To balance customer privacy with organizational interests, you’ll analyze the complexities of geospatial data and apply techniques to protect your customers’ identities. Finally, you’ll delve into differential privacy strategies that align with your business goals while ensuring strong data protection.

Throughout the program, you’ll develop the ability to calculate key metrics—like accuracy, uniqueness, and privacy risks—to implement proper data policies that preserve both customer trust and business value.

Additionally, you’ll get a full year of free access to Symposium: live, interactive virtual sessions with Cornell faculty and industry experts on today’s most critical marketing topics.

Be the strategist your organization needs in the age of data regulation by enrolling in the Data Privacy Strategy certificate program—offered by Genashtim in collaboration with eCornell. 

eCornell courses are approved by SkillsFuture Singapore for SkillsFuture Credit as well as by HRD Corp Malaysia under its HRD Corp Claimable Course Scheme.