As time continues to change all things, the field of human resources management has had its fair share of changes. Since Year 2000, the concept, development, and application of HR analytics, which is conveniently ensconced in the Human Resources […]
Dictionary defines a brand as “a type of product manufactured by a particular company under a particular name.” Wikipedia defines it as “an overall experience of a customer that distinguishes an organization or product from its rivals in the eyes […]
As leaders, we usually believe that profits result from the sales of the company’s products and/or services, but this is not the case, according to Elliot Trexler on Forbes, who states that profits result from competitive advantages. How is this […]
How customers perceive value is crucial to pricing. This is articulated by Kim Harrison in his article on communicating value to customers, on Cutting Edge. Customers must believe they are getting value for money in order for you to have […]
April Issue