The hospitality industry requires astute management in many aspects of business operations. One aspect is food and beverage management. This aspect is important for many reasons and can be used as an avenue to build guest loyalty. Customer service that must be directly administered in the serving of food and beverage is possibly the greatest opportunity to win the hearts of customers and to keep them coming back for a unique or satisfying experience.
Contributor to Drinkpreneur, Catherine Palmer, bears out this fact about food and beverage and guest loyalty in her article and enumerates simple tips to follow to accomplish and maintain this crucial reality. Some of the suggestions are shared below.
Be active in your local community: Seek out entrepreneurial members of your local community and cater to their needs. This may be particularly effective if some of your product is made from local produce. Mutual friendships will develop, and locals will value your contribution to boosting the economy.
Embrace the tourists: If you operate in a tourist destination, welcome their patronage and you will receive a good boost to your company’s profit. The rapport you have developed with customers in your local community could redound to high recommendations for your service and help to attract tourists to your business.
Diversify your client base: Diversification has been supported by recent studies that show it is central to customers’ support of the food and beverage industry. Diversification can include having different quarters to serve different items to different customer groups.
Be reasonable with your price: Find a balance between pricing too high and pricing too low. Consider your costs, competition, and target audience among other factors, and base your pricing strategy on these factors.
Use social media to your advantage: Social media platforms are powerful tools that will give you great visibility and additional tools to engage with and inform your customers.
eCornell’s Food & Beverage Management program is the ideal way for you to acquire the expertise necessary to maximize profits by fostering guest loyalty. Start your journey with eCornell today.
eCornell courses are approved by SkillsFuture Singapore for SkillsFuture Credit as well as by HRDF Malaysia under its SBL Scheme.