Social media recruiting is a strategy that involves careful planning and effective implementation. An article on Betterteam expounds on how companies can leverage social media platforms like Twitter and LinkedIn to advertise job vacancies, find talent, and communicate with prospective recruits. Social media recruitment has become an integral part of recruiting strategy with 94% of companies’ HR posting jobs on social media so it may reach the expanse of communities. 59% of employees impart that they chose their workplace partly based on the company’s solid social media presence.
It is imperative that social media is converted into an effective recruiting tool so that high-quality applicants who are more likely to stay are easily pooled. The hiring process and employer branding need a specific methodology to get the desired results. There are several steps that employers can endeavor to recruit employees which include:
- Encouraging employees to mobilize the company’s culture on social media
- Using tools that help the monitoring of branding and opportunities
- Using Instagram, which has the highest social media user engagement to build and disseminate the employer brand
Betterteam provides instruction on how to build a social media recruitment strategy and touches briefly about social recruiting best practices to get the right candidate for the job. The article also explains the role of social media in recruiting, why it is good to use social media for hiring, and so forth.
Essentially, attracting, hiring, managing, and retaining talent is the sought-after sequence; to achieve that, a powerful employment brand that is coherent with all levels of the workforce and the method of employee selection based on jobs’ concepts and organizational suitability must be in place. It is also vital to learn theories developed from case studies and apply those theories to your organization’s social media tools.
It is essential to keep up with social media trends, the change in intensity of user engagement, user age groups, and the professions of specific social media uses.
If you are looking to learn more about the vast aspects involved in recruitment and talent management, you can enroll in eCornell’s Recruiting and Talent Acquisition certificate program.
eCornell courses are approved by SkillsFuture Singapore for SkillsFuture Credit as well as by HRDF Malaysia under its SBL Scheme.