What is persuasion?
Persuasion involves the steps you take to convince someone to duly act on something or concur with an idea you presented. In business, persuasion is used to sell products and services. It then trickles down to an increase in recruitment and productivity. Persuasion is a skill that benefits diverse workplaces.
Effective persuasive communication involves the ability to get people to do what is intended – this entails developing the art of persuasion. You must understand that an effective communication’s goal is not only understanding but also taking action. In order for action to manifest, you need to complement your communication efforts with persuasion skills.
An article on Indeed elaborates on the different types of soft skills that are required for you to fortify your persuasive communication. The article also offers tips for effective persuasion and also explains on how you can improve your persuasion skills.
What are persuasion skills?
Persuasion skills are also known as soft skills; when used well, these soft skills will benefit companies immensely. Persuasion skills include, but are not limited to:
- Effective communication
To communicate effectively, you must incorporate clear enunciation, appropriate gesticulation, and direct and understandable vocabulary.
- Emotional intelligence
With EQ, you can appropriately respond to what others feel and tailor your persuasion to suit a person or situation.
- Active listening
Be attentive to build rapport and incorporate trust which goes a long way to persuade a person.
- Logic and reasoning
Use logic and rationale in convincing.
- Interpersonal skills
Improve your ability to promote engaging interaction and develop meaningful relationships.
- Negotiation
This skill comes in handy when you are convincing a stubborn client or colleague.
Why is it important to train employees with solid persuasion skills?
With strong persuasion skills, an employee will get things to work in the favor of the business wherein peak performance and success are the outcomes. When your employees are persuasive, they facilitate and expedite decision-making.
Developing and applying your persuasion skills will take time, effort, and practice. To enhance and polish your persuasive aptitudes, enroll in eCornell’s Persuasive Communication program.
eCornell courses are approved by SkillsFuture Singapore for SkillsFuture Credit as well as by HRDF Malaysia under its SBL Scheme.