Generative AI is transforming the hospitality industry by streamlining operations, enhancing efficiency, and enabling smarter, data-informed decision-making. In a sector where data flows from a wide range of sources—internal systems, third-party platforms, HR tools, and online channels—collecting, managing, and sieving this information remains a major challenge.
The AI in Hospitality certificate program equips you with skills to harness the power of AI without requiring deep technical expertise. Now, with machine learning methods and generative AI (Gen AI), you can create predictive models, analyze data, evaluate forecasts, and organize customer feedback in common hospitality scenarios.
While Gen AI opens the door to advanced analytics and operational innovation, it also introduces new risks. This program emphasizes the ethical and strategic use of AI, helping you understand its limitations and the importance of human oversight.
You’ll gain practical experience using large language models to perform cross-platform computations, generate customized, data-rich reports, and boost productivity with tools like Excel. You’ll also learn to create and refine content across various contexts— from drafting consumer review responses, to documents, emails, and categorizing and responding to customer feedback.
Throughout the program, you’ll develop the skills to automate key operational tasks with AI, from data collection and analysis to communication workflows—freeing up your team to focus on delivering exceptional customer experiences.
By the end of the program, you’ll be ready to implement AI-driven solutions that optimize operations, increase guest satisfaction, and drive innovation within your organization. These skills are immediately applicable in key areas such as marketing, pricing, training, guest experience management, and communications.
To further enrich your learning, you’ll have the opportunity to join the Hospitality and AI Symposiums for live, expert-led virtual sessions featuring Cornell faculty. While optional, these sessions offer valuable opportunities to enrich your learning experience.
Unlock the full potential of Generative AI by enrolling in the AI in Hospitality certificate program, offered by Genashtim in collaboration with eCornell.
eCornell courses are approved by SkillsFuture Singapore for SkillsFuture Credit as well as by HRD Corp Malaysia under its HRD Corp Claimable Course Scheme.