As digital ecosystems continue to expand, organizations are gaining access to unprecedented volumes of customer data, from purchase history to online behaviors. This shift has elevated the importance of customer-centric analytics in business strategy. To stay competitive, businesses must adopt innovative approaches to measure, manage, and leverage a wider range of customer insights.
The Marketing Analytics certificate program focuses on a key metric in today’s marketing landscape: customer lifetime value (CLV). Throughout the program, you will learn how CLV advances strategic decisions around customer acquisition, retention, and growth—and how it can be used to drive long-term business success.
You’ll begin by defining what a customer means in your business context and calculating their value. Then, you’ll apply these insights in a real-world project. Along the way, you’ll examine the challenges and limitations of CLV and explore how to allocate resources more effectively based on data-driven insights.
The program also introduces two additional pillars of marketing analytics: testing analytics and predictive modeling. These tools will help you enhance marketing performance, boost productivity, and make more informed decisions. You will explore how organizations create value for customers, manage customer-centric change, and foster sustainable growth.
By the end of this program, you’ll have the analytical skills to interpret customer data strategically and the confidence to apply these frameworks independently in your work.
Elevate your marketing approach with data-driven insights by enrolling in the Marketing Analytics certificate program, offered by Genashtim in collaboration with eCornell.
eCornell courses are approved by SkillsFuture Singapore for SkillsFuture Credit as well as by HRD Corp Malaysia under its HRD Corp Claimable Course Scheme