Product management is rapidly becoming one of the most in-demand skill sets in today’s business landscape, and a proven pathway to executive leadership. Product managers play a pivotal role in turning ideas into market-ready solutions, often determining the success or failure of entrepreneurial ventures.
The Product Management certificate program prepares you to take a product from idea to launch—and beyond. You’ll begin by identifying your product’s potential to solve a problem and map the customer journey to develop user personas to better understand your target audience. These insights form the foundation for a strong product strategy, grounded in both customer needs and business goals.
As you progress, you’ll explore product roadmapping and prototyping through hands-on activities. You’ll collaborate with designers to create codeless prototypes and learn how to measure progress against key objectives. You’ll also practice presenting product insights to stakeholders—an essential skill for gaining buy-in and driving alignment. Finally, you’ll apply your knowledge to build and launch your product, ensuring it is positioned for success in the market.
By the end of the program, you’ll have gained practical product management experience and developed strategies that align innovation with measurable impact.
Lead successful product innovations with the Product Management certificate program, offered by Genashtim in collaboration with eCornell.
eCornell courses are approved by SkillsFuture Singapore for SkillsFuture Credit as well as by HRD Corp Malaysia under its HRD Corp Claimable Course Scheme