In a world where messages keep bombarding a global audience, it is important for your content to stand apart from the rest of the ball of wax. Effective content marketing is what makes your unique content recognized and audience, converting to customers. An article by Meltwater discusses the keys to an effective marketing strategy. Indeed, such a strategy must not only be in place but also constantly updated and redid to suit everchanging times, the article pinpoints.
What is content marketing?
Content marketing is a purposeful market method leveraged to attract and retain a target audience. Effective content marketing has its core in creating and distributing valuable, timely, straightforward, and apropos content consistently. The primary purpose of content marketing is to prompt customer action that converts into profit.
Why is effective content marketing necessary?
Effective content marketing makes people remember your brand, product, and service. It is important to keep your content interesting, needfully informative, and entertaining; this is so that you are not drowned in this ocean of information. Effective content marketing is original, honest, straightforward, and credible. Ultimately, effective content marketing spreads your brand and connects people with your business more widely.
A recent study by marketing intelligence, SaaS Beckon found that only 5% of branded content engages customers. So, you only have a small window to push your intended message to your audience.
So, what are some things to focus on when writing content to increase the 5% to 10 to15?
• Choose topics that resonate with customers.
• Focus on quality.
• Pick powerful keywords or phrases.
• Structure your content well.
• Sprinkle keywords throughout the content appropriately.
• Be mindful of the article’s length.
You are not the only business out there selling products or services. Tens of thousands of businesses in the same industry are constantly working to outdo you. So, you have to take an out of the box approach. Think of something no one has come up with yet. Be resourceful.
Learn how to create content marketing that will inform and inspire customers from the best in the marketing industry via eCornell’s Social Media Marketing program.
eCornell courses are approved by SkillsFuture Singapore for SkillsFuture Credit as well as by HRDF Malaysia under its SBL Scheme.