The public sector is different from the private sector in several respects. Employee motivation is a key factor that accounts for one of the differences. While both sectors share the established intrinsic-extrinsic motivational approach, Valerie Martinelli, writing on Careers in […]
Price sensitivity involves customers’ reaction to a change in price. In the hospitality industry, longstanding and potential guests will also react to changes in room rates. OTAINSIGHT helps us to better understand the concept of price elasticity on an individualized […]
Scientific decision making is decision making backed by statistics. The use of statistics is increasingly important to business with the mind-boggling volume of data we have generated to date, the amazing pace at which technology is advancing, and the diverse […]
The management and control of hotel real estate is different from that of other commercial real estate, as inferred from an article by Gary Isenberg which is featured on Forbes. Given that hotels operate in brick and mortar real estate, […]
In a previous article, reference was made to an organizational chart that had customers at the very top of the chart. Customers are the lifeblood of any business and with the progression of time, it has become possible for businesses […]
According to an article by Diana Albertyn on ExpertHub, the definition of entrepreneurship is different for various entrepreneurs, based on their individual experiences. As quoted by experts, it is the creation, building, and scaling of one or more businesses to […]
As beautifully stated by Allie Decker on HubSpot, “If your business was a person, your brand would be its personality. It’d be how you introduce yourself to new friends (er, customers) and how you build a trusting relationship with them. […]
What is a marketing information system? This question is answered in an article on Business Jargons, which explains that a marketing information system involves systematically collecting marketing information from internal and external sources and analyzing and interpreting that information. The […]