With the bombardment of digital marketing, marketers have at their disposal a multiplicity of ways to advertise and promote their products and services. All marketing campaigns can now be done online, which seems to be becoming a necessity. Integrated digital marketing enables a more powerful and effective marketing drive.
A post on TalentEdge explores integrated digital marketing both in terms of what it means and steps you can take to build a digital marketing strategy. Integrated digital marketing involves the combined use of several digital marketing channels in one marketing campaign. This gives a synergistic effect and accomplishes a greater outcome from the marketing effort.
First and foremost, know who your target audience is. Your target audience should be defined based on demographics such as age, gender, and race and psychographic characteristics such as values, attitudes, and lifestyle. Understanding your target audience will help you to create a specific message for them. Once you have defined your target audience, select the channels you will use to reach them. Each channel should influence the customer at different stages on the way to making a purchase.
Ensure that your image and brand messages are consistent across all channels by maintaining the same look and feel throughout. Create impactful and engaging content that delivers a clear, compelling, and consistent message which can be publicized across all channels and use keywords with which the audience can associate.
Allow your teams to collaborate and engage in team meetings so that everyone can be in agreement. This will help to eliminate redundancy and ensure that there is consistency throughout the marketing campaign. Be patient with the process as you track and assess your lead’s journey to becoming a customer. Evaluate the impact of each channel and make changes where necessary so you are better able to convert leads to customers.
Now that you are aware of the power of integrated digital marketing, maximize your capability to create an effective digital marketing plan by pursuing eCornell’s Ivy League certificate in Digital Marketing.
eCornell courses are approved by SkillsFuture Singapore for SkillsFuture Credit as well as by HRDF Malaysia under its SBL Scheme.