The 21st century saw digitalism become a vital part in business. “Digital transformation completely lifted the marketing scene to a massive accurate level of metrics conflated by interactivity,” this is the core of an article from Digital Marketing Institute.
Digital media has created whole new marketing opportunities that are related to online connectivity. This makes it a formidable marketing tool. It is all about taking conventional business concepts and super-charge them to digitally integrate with marketing seamlessly. It can generate profitable outcomes to those who leverage it with acuity.
Here are several factors of digital transformation that can significantly influence marketing:
• Creating a digitalized marketing funnel is a powerful marketing tool, giving marketeers multi-stage interactivity and analytics.
• Combining metrics and interactivity that can personalize will appeal to targeted customers.
• Generating analytical data to support marketing in social media platforms can be used to measure traffic and conversion.
• Automating chatbots using Artificial Intelligence (AI) to increase proactive engagement will influence a customer to purchase.
Companies have been keeping up with modern times to transform their business by leveraging digitalism. However, the question remains on how you can successfully implement digitalism in your business, particularly in marketing.
Incorporating AI, machine learning, and marketing automation involves high investment in data infrastructure. In the long run, it needs the building of a culture that empowers marketers in digitalization for a successful implementation that can efficiently apply their data-driven decisions.
To steer through this labyrinth, employers, C-suite members, and leaders must develop the skills necessary to implement digital developments in marketing aspects. When using the newly implemented marketing measures, monitoring and assessing the digital transformation of your company’s marketing activities and the achieved level of success by the assigned marketers are required.
Digital transformation is a metamorphosis that can potentially throw business factors off-balance. It is crucial to ascertain that as digitalism evolves, your company has the capacity and the capability to gain ground and get a firm footing across all marketing endeavors.
Enroll in eCornell’s Marketing AI program and learn how digital transformation intersects all departments, ensuring that your company is prepared to have continuous growth and success.
eCornell courses are approved by SkillsFuture Singapore for SkillsFuture Credit as well as by HRDF Malaysia under its SBL Scheme.