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An article on eCapital, expounds that the processes involved in strategic business planning and forecasting are a combination that represents a well-calculated leap towards achieving a company’s short-term and long-term goals. A company’s performance and key executive operations, which include […]

The 21st century saw digitalism become a vital part in business. “Digital transformation completely lifted the marketing scene to a massive accurate level of  metrics conflated by interactivity,” this is  the core of an article from Digital Marketing Institute. Digital […]

Recognizing the importance of time management for leaders, Marilyn Paul and David Peter Stroh produced a profound article that appears on Systems Thinker. The article expands on this critical leadership element and offers recommendations based on a new approach to […]

As a marketer in the hospitality industry, you need to employ strategies to generate demand for your services and to effectively manage this aspect of your job function. In his article on Your Article Library, Smriti Chand shares some strategies […]

In the hotel industry, pricing strategies are critical for viability and optimal returns. There are many factors that affect your hotel bookings and during downtimes caused by any one factor or a combination of factors, the relevant pricing mechanism must […]

Internal HR consultants work within their organizations to advise management on all aspects of the various functions involved in HR management. HR consultants are able to do this based on their in-depth knowledge and expertise in the field. Sam Ashe-Edmunds […]

  EPiC Online Business Writing is an innovative self-help course whose industry-specific content was fully developed by Genashtim Innovative Learning. The acronym ‘EPiC’ means ‘English Proficiency in Conversation’. The course consists of three phases and five modules that cover: (a) […]